The development of any Web site involves a lot of moving parts that need to work together. Account managers act as the central point of contact for the entire team and manage the development process so that the final site meets the required specifications and is completed on time. Account managers ensure that deadlines and benchmarks are met, individual site elements pass quality control standards, and progress reports, approvals, and opinions are communicated among the team members. If the site is particularly large,
a broader team may be required. In that case, project managers will be assigned to specific projects within the development umbrella and will report their progress back to the account manager.
a broader team may be required. In that case, project managers will be assigned to specific projects within the development umbrella and will report their progress back to the account manager.