B2E (Business to Employee)

B2E (business to employee) marketing involves a business carrying out online initiatives to communicate with its employees. Many medium to large companies have B2E sites, which help facilitate internal communications and provide information to employees. B2E sites can be used to provide a variety of resources and important information to employees, including:
• Important corporate announcements
• Access to employee information, such as benefi ts statement, 401(k) management, insurance information, etc.

• Special employee off ers (trips, products, etc.)
• Campaign information (companies often run internal campaigns to incentivize their employees to reach certain goals)
• Employee requests for supplies
• Online training