Copywriters

Quality content is what makes a site interesting and informative. Sometimes the most time-consuming and daunting task in developing a new site is the creation of the content. Copywriters are assigned the responsibility of writing new and compelling content that will capture the audience’s interest and deliver an appropriate message. Usually, copywriters work with either the site owner or the creative director to determine the content needs of the site. In addition, copywriters partner with the graphic designers to balance the amount of copy to be written with the available space for copy.
This partnership is important in order to avoid a potentially frustrating catch-22:graphic designers are unable to design without knowing how much copy will be included, and copywriters are unsure how much copy to write without knowing how much space the graphic designer will allot for text.