Graphic Designers

Graphic designers take the creative director’s vision and interpret it artistically. Using programs like Photoshop and Illustrator, they make sure that all elements of the site properly represent the company for which the site is being developed (through careful use of colors, font treatments, and image styles). Graphic designers also produce the necessary graphics in the format requested by the site’s programmers. Most commonly these formats are either .GIF or .JPG, depending upon the need for transparency, color accuracy, photography or illustration, fi le size, and other factors.
If the site is to include Flash elements, then a designer trained in Flash development will provide graphics, animations, and interactive features in the appropriate Flash format. Usually, graphic designers will have to work closely with the programmers to understand how the site will be developed (for instance, the cell dimensions within a table), so that the designers can properly slice large graphics into the appropriate smaller segments.