Th ese are the people who get the ball rolling. Th ey have the initial idea. Th ey own the company, and they organize the team of people who will come together to make the site happen. A successful site owner will wear many diff erent hats. Th ey are visionaries who have a clear idea of the type of site they want to build and the audience they want to reach. Th ey are strong negotiators who can arrange the best deal with venture capitalists and secure the necessary funding to get the site up and running. Th ey are good communicators, who can express their ideas clearly to the people who will put it all together. Finally, successful Web site owners are strong motivators and managers; they are able to assemble the best possible team and rally that team to do the best possible job developing the site.